DR. KING SMADE • JOURNAL
The Journal
Notes from the Afrobeats era and the systems behind the culture.
An archive of reflections, interviews, and field notes from the work of building culture at scale. Less hype, more infrastructure. Less headlines, more legacy.
Archive
Context over clout
Field Notes
Festivals • policy • partnerships
Authority
Built from lived work
Journal, not a blog.
A record of the rooms, the work, and what it takes to make culture last.
Building Africa’s Creative Talent Pipeline: Lessons from Diaspora District Accra
A reflection on Diaspora District Accra, the role of creativity in education, and why building systems for Africa’s young creatives is now an economic necessity.
Martell’s Afrobeats End-of-Year Dinner and the People Who Built the Culture
A reflection on Martell’s Afrobeats end-of-year dinner, the people who have quietly built the culture, and the long work behind a global movement.
Most artists don’t fail globally because of talent. They fail because the system around them is weak.
We celebrate breakout moments, viral records, sold-out shows, international co-signs and call that success. But moments are not systems. And moments, on their own, don’t last. Culture scales through planning, partnerships, and accountability, not hype.