DR. KING SMADE • JOURNAL
The Journal
Notes from the Afrobeats era and the systems behind the culture.
An archive of reflections, interviews, and field notes from the work of building culture at scale. Less hype, more infrastructure. Less headlines, more legacy.
Archive
Context over clout
Field Notes
Festivals • policy • partnerships
Authority
Built from lived work
Journal, not a blog.
A record of the rooms, the work, and what it takes to make culture last.
Featured
On Scale, Systems, and Why Talent Alone Isn’t Enough
Most artists don’t fail globally because of talent. They fail because the system around them is weak.
We celebrate breakout moments, viral records, sold-out shows, international co-signs and call that success. But moments are not systems. And moments, on their own, don’t last. Culture scales through planning, partnerships, and accountability, not hype.
Dr King SMADE on 3Music TV: Afrobeats, Ghana, and Building Cultural Infrastructure
Dr King SMADE sits down with 3Music TV to discuss Afrobeats, Ghana’s role in the global movement, and why sustainable cultural infrastructure matters more than headlines.
Most artists don’t fail globally because of talent. They fail because the system around them is weak.
We celebrate breakout moments, viral records, sold-out shows, international co-signs and call that success. But moments are not systems. And moments, on their own, don’t last. Culture scales through planning, partnerships, and accountability, not hype.